Chelsea Ford, founder of @foodpreneursfestival, sits down with Bao Hoang, CEO of @rolld_vietnamese - yes, really!! ...to unpack how a single Melbourne CBD store became one of Australia’s most recognisable food brands.
15 million rice paper rolls a year.
Hundreds of thousands of customers weekly.
A brand recognised in shopping centres across the country.
And now? The story behind it.
From selling out in 45 minutes on opening day, to scaling nationally, to taking Roll’d beyond the counter and onto supermarket shelves, this is a conversation about growth, instinct, operations, brand power, and what it really takes to build something at this level.
This is, without question, one of our biggest guests ever on POH, and an episode you do not want to miss.
🎧 Tune into Ep 302 now via Spotify here
